BABY DIREKT fined CZK 40 million for resale price maintenance agreements

The Office for the Protection of Competition imposed a fine amounting to CZK 40,793,000 on the company BABY DIREKT s.r.o. for the infringement of the Act on the Protection of Competition and the EU competition rules. The decision is not yet final and may be subject to appeal.

During 2011 – 2018, BABY DIREKT entered into restricted agreements mainly through oral or e-mail communication with its retailers of children's goods to increase prices for sales to consumers to the level of the minimum retail prices set by BABY DIREKT. The retailers entered into these agreements during abovementioned period. BABY DIREKT threatened the retailers with penalties for not complying with the minimum price limits or even penalized them in the form of non-delivery of goods.

Press Unit of the Office
19/091/HS034 – S0385/2018

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